LOYAL NEWSPAPER
A monthly newspaper that supports creatives from various cultures and gives you the experience of exploring their heritage.
Loyal is a project that carries personal significance to me and reflects a comprehensive understanding of the fashion communication realm. It exhibits an impressive range of knowledge, curiosity, and critical thinking skills, showcasing a keen interest in cultural exploration and a perceptive comprehension of the prevailing fashion communication and promotion landscape.
A nostalgic visual depiction of the socialist era in ex-Yugoslavia. The newspaper contains a collection of images from the 90s featuring my mum, as well as modern photography that reimagines the characteristics of socialist society. The overall effect of "Loyal" is an immersive experience that transports the reader back to that era in Croatia. The inspiration behind the photography is a combination of the ex-Yugoslavian newspaper "Polet" and modern photographers such as Eli Russell Linnetz, Adri Cuerdo and Matt Bryan Wright.
Loyal also has an educational purpose that aims to acquaint consumers with different cultures while endorsing and supporting young innovators. The idea is to immerse the consumer in various cultures and their unique characteristics to create a positive and supportive community for young creatives from diverse backgrounds to express themselves. Loyal intends to leverage the popularity of Instagram, a widely used social media platform, to provide support and promotion. By showcasing these talented individuals, Loyal aims to give them the much-needed exposure to further their careers and inspire others.
