I have produced and directed a series of images for the website and social media to introduce the Christmas 2023 t-shirt collection for Emmy Lupin Studio. The collection, inspired by the #Gannigirls concept, features the #Lupinladies, representing women who support and wear Emmy Lupin Studio. The photos were taken in the Sneinton Market Avenues, symbolising friendship, feminism, and the empowerment of small creators.